Music Consumption and Audience Research

Taks 1 -



This task was really useful when thinking about what people liked in music videos and what makes them want to watch them. I also found it useful to see where they watch them as it is clear that most people have stopped watching them on TV and have now moved to other domains such as YouTube and the internet websites.


Task 2 -
"Audience readings of media texts are affected by the variables such as age, gender, social status and social context" How might different audience members interpret a variety of music videos?

Label Research

Learning Comment - I found it very useful to look at the labels that Duffy uses as it will give me an idea about what ones I can use for my own artist. It will also help me to give me an idea about the background of the labels, linking with how they pick their artists and whats typical of their label.