Leanne Pratt A2 Media Blog: March 2017

evaluation interview from Leanne Pratt on Vimeo.

Media - Evaluation 2

How effective is the combination of your main product and ancillary texts?

Mock interview with manager or someone about the products and artist

The brand of Katie is very simple, yet has classy image that helps to create the artist she is.

We took inspiration from other artists from the genre, such as Adele and Duffy who also seem to reflect this image.

There was also some inspiration from Hollywood icons such as Audrey Hepburn and Emma Stone who upon occasion echo this style.

We decided to do this by thinking of a colour scheme that fitted the genre and also a theme for the album and the artist herself. This is why we chose autumnal colours (reds, browns, yellows etc.).

Not only does it reflect Katie’s appearance, by matching her hair colour, but also links to the album. I think red hair will help to make her stand out as an artist and also show the young, strong female type fans look up to.

This is a really positive representation of women and will hopefully reflect the sophisticated style of Adele and other women of the genre.

Another way we kept the colour scheme and theme together was by how we used the locations in all of the products. It meant that they were all linked together and the themes were represented throughout.

One way we used location was to show different elements of the narrative, e.g. we used the forest to show calm and the town to show disruption. This was done so the audience could see the binary opposites and establish the type of action taking place.

The fashion choice is one that we feel the artist is comfortable with and also one that fits with the genre. We encouraged Katie to pick her own outfits, but we as management would still approve them, making sure that the styling is one that we would approve of for the branding of the artist.

This way it means the classy and sophisticated look we were hoping to achieve is created. We also made sure that the clothing seen in the digipak/poster and video reflected the themes.

When creating this album, it was crucial that the ways Katie is reflected is consistent. This means that we made sure to show how Katie is strong and independent as well as care free.

We did this by showing off the star persona, meaning that we made sure to have lots of shots where a close up of her was used or a shot where she was the main focus.

In both all the products created for Katie, we consistently used high key lighting. This was because in the pop genre it is normal to use this semantic element. This helps the audience to establish the genre and theme of the products.

We decided that “Well, Well, Well” would be the best song to use as it was upbeat, fun and a good first song to release from the album.

It was interesting to see how we could create a narrative that would put forward the message in the lyrics as well as to show an interesting perspective on the matter. This why we decided to reverse the meaning of the lyrics in the narrative. This way it keeps the audiences interest in what’s going on. This links to linking the lyrics and visuals together.