Tuesday, 13 September 2016

Analysis of Student Videos




This is an A grade video. This is due to the excellent use of narrative compared to some others I have seen. They have kept is simple, but with enough of an entertainment and creative value to keep the viewer interested. I also think that the clothing and locations used worked really well for the narrative and the genre of music. They also showed great technical skills when editing and filming the music video. This was shown through the smooth transitions and the filters that were used on the footage. It gave the video a sense of continuity, which may not have been achieved otherwise. They have decided to use a wide range of shots, from wide to close up and still shots and moving shots.

However the song was originally sung by a band and there isn't any band shown in the music video, only a solo artist. I think that it would have been nice to see a band as well as just the singer. 



This is a C/D due a lack of control over the camera and dull narrative. It seemed as though there was some skill involving the make-up and props element however it didn't work as it showed up on the camera, causing the quality of the video to be lowered. There was also no evidence of lip syncing the video and only seemed to focus on the narrative.
The location is also something that i don't really think goes with the genre. Normally in music videos the location is not just an ordinary town. I believe this reflects badly on the video as it shows little creative value. The clothing is also not appropriate for the pop genre.
Along with all of this it took a very long time to get into the actual music video. I think that they could have spent less time on the beginning section.

However they did use a wide variety of camera angles, demonstrating some skill involving the camera. Despite the narrative not really linking with the genre, the variety of locations and clothing did suit the narrative.



I think this is a B/A, due to the relevance to the genre and creative aspects of the video. I really like the wide range of eating techniques that are used to create a fun and professional looking video. It is clear that a lot of time an effort has been put into the creation of the video.
They have good control over the camera and spent a lot of time thinking about forming. The Mise En Scene is also really clearly though out as they have deliberately used the bright colours to highlight the entertaining and fun elements of the song.

However there isn't much of a narrative element to the video, but that is possibly due to the genre. Despite the lack of narrative the video is still entertaining and fun to watch, which is the most important part.

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