Learning comment - After doing my research about music videos, digipaks and digipak adverts, I think the best genre of music to do is pop. This is because the genre is so vast and that gives me a wider variety to choose from. However i really liked the style in which indie pop videos are presented.
I really like Ellie Goulding as a musician as her songs are often fun and upbeat, despite the softer tones to her voice. however after listening to her songs i decided that they would very hard to create a decent music video for, due to the popularity and typical pop style.
Paloma Faith is also an artist i really like, due to her individuality and old fashioned style. however he song are often very big and powerful as seen in the Ellie Goulding video, meaning that i want to take the other elements and add them to an artist who isn't as well known today.
This is how I found Duffy's Well, Well, Well. She was an musician that was very popular in the late 2000's. she has a very unique vocal style and it often seems very classic. I decided that i wanted to maintain this classic image in the video and digipaks for my artist, hoping that it will provide for an interesting and different take on the pop genre.
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